Video Search Engine Optimization (VSEO)

Video appeals to consumers today on many levels.  It is vivid, exciting, and it caters to a short attention span.  For all of these reasons video is rapidly becoming one of the best ways of achieving top organic search results.

Video Search Engine Optimization or VSEO provides a great way to economically increase traffic to your website.  Video is becoming one of the most popular marketing tools on the internet.   Google now shows both text and video results and YouTube is becoming an extremely popular search tool in its own right.  More than 66.8% of companies intend to use video marketing to generate more business to their website.

How To Top Video Results Easier

  1. Google prefers to offer a mixed-media list of news, images, and videos in its search results.  This means that video content is more likely to appear higher in ranking so that Google can ensure mixed-media results for all searches.
  2. Although there is a lot of video on the web, only a small portion of these videos are correctly submitted so that search engines may use these videos in their indexes.  Having a professional help you with your videos can help to ensure that the videos are properly ranked.

We Offer Everything You Need For an Ideal VSEO Campaign

  • Production Assistance
  • Setup and Optimization of YouTube channel
  • Video integration embedding on website
  • Videos are submitted and promoted via linking and good reviews
  • Continuously updated video metrics and reporting

Fast Facts about Video

You’ve probably realized by now that Google loves video.  Just about any search will return videos from YouTube or Google Video on the first page.  Here are some things you may not know about video:

  • Over 50% of all traffic on the web is video (Industry Watchdog, Emarketer)
  • 70% of internet users watch videos online (NY Times)
  • Since Google search engines crawl popular video sites every few minutes, search results are updated within minutes of submittal.
  • Video links often show up in search results before any other type of content.


  • More results on first page of sites like Google and Yahoo
  • Video Syndication to various popular online video sites
  • Proper formatting for search engine submittal
  • Optimization of YouTube Submittals
  • Submittal of videos and associated content


  • Improved visibility on YouTube and Google
  • Inflated search engine ranking
  • More page views
  • Easier customer reach through targeted keyword optimization
  • Create videos that catch people’s attention
  • Develop a competitive edge